Target Audience(Further Description)

AGE:Our age range for our production would be aimed mainly towards the youth audience (15-24). The actors in the production Are of around this age and the innovative of the film will include a setting familiar to them (A school) and also will be filled with people their age. This makes it easier for them to relate to the Main Protagonists. Our movie will also include some horror scenes, sex scenes and also language which is appropriate for the 15 certificate but will be toned down(Slight gore, 'Reference of sex' or slight nudity, only 'menacing' horror) so it does not go over to the 18 certificate (E.G. 'High nudity' sex scenes, strong bad language E.G. 'Cunt' etc.)

ETHNICITY: The film will be aimed at a wide range of ethnicity. This is shown by the Caucasian cast that we have. It could mean that it is only aimed at that audience but it doesn't as it is seen as the norm in the industry anyway. To spread appeal even more later in the narrative there could be a character of another ethnicity.

GENDER: Since it is a horror film, it is seen as being a mainly male orientated audience. We include a girl in our production however to widen the audience to females. Horror has widely become a female genre as well though as girls will frequently have a 'Girls night in' and watch scary movies together.

Socio-Economic Groupings: Our film is aimed at the middle class. This is because our characters are of the middle class and will focus around areas recognisable to them as daily life places. In professional terms it would be aimed at C1C2 classes.

Nationality/Region: Our filmed will be aimed at a wide audience, hopefully spreading too USA, however, this will be difficult as it is a full English cast, but it does follow standard American movie narratives and also has Intertextual References to films they will know e.g. Halloween, The Ring and Psycho. If it was a professional film and had a larger budget, we would take the step Working Title did and invest in having an American actor as the main protagonist to widen the appeal to Americans.

Fans of..: We would hope to be able to appeal to fans of classic horror movies such as Halloween (John Carpenter -1978) as this has been a big influence on the way we edit our movie. We also would like to attract people who may have seen The Ring(Gore Verbinski - 2002) which means people who are fans of classic Japanese horror movies including The Grudge(Takashi Shimizu - 2004).