AGE:Our age range for our production would be aimed mainly towards the youth audience (15-24). The ac

tors in the 
production Are of around this age and the 
innovative of the film will include a setting familiar to them (A school) and also will be filled with people 
their age. This makes it easier for them to 
relate to the Main Protagonists. Our movie will also include some horror scenes, sex scenes and also language which is 
appropriate for the 15 certificate but will be toned down(Slight gore, 'Reference of sex' or slight nudity, only 'menacing' horror) so it does not go over to the 18 certificate (E.G. 'High nudity' sex scenes, strong bad language E.G. 'Cunt' etc.)
ETHNICITY: The film will be aimed at a wide range of ethnicity. This is shown by the 
Caucasian cast that we have. It could mean that it is only aimed at that audience but it 
doesn't as it is seen as the norm in the industry anyway. To spread appeal even more later in the narrative there could be a character of another ethnicity.
GENDER: Since it is a horror film, it is seen as being a mainly male orientated audience. We include a girl in our production however to widen the 
audience to females. Horror has widely 
become a female genre as well though as girls will frequently have a 'Girls night in' and watch scary movies together.
Socio-Economic Groupings: Our film is aimed at the middle class. This is because our characters are of the middle 
class and will focus around areas recognisable to them as daily life places. In 
professional terms it would be aimed at C1C2 classes.
Nationality/Region: Our filmed will be aimed at a wide audience, hopefully spreading too USA, however, this will be difficult as it is a full 
English cast, but it does follow standard American movie narratives and also has 
Intertextual References to films they will know e.g. Halloween, The Ring and 
Psycho. If it was a professional film and had a larger budget, we would take 
th
e step Working Title did and invest in having an American actor as the main protagonist to widen the appeal to 
Americans.
Fans of..: We would hope to be able to 
appeal to fans of classic horror movies 
su
ch as 
Halloween (John Carpenter -1978) as this 
has been a big influence on the way we edit our movie. We also would 
like to attract people who may have seen The Ring(Gore 
Verbinski - 2002) which means people who are fans of 
classic Japanese horror movies including The Grudge(
Takashi Shimizu - 2004).